This article aims to present regret, an emotion to which sociologists so far have paid little attention, as having great sociological significance. First, it reviews recent research in social psychology and economics which cast anticipated regret as playing a major role in human decision-making. Second, it suggests a regret-based interpretation of the sunk-cost fallacy. Such an interpretation points to the need of a specifically sociological perspective on regret, calling attention to the cultural and institutional framings of regret-arousing events. The article further argues that secular changes in the types of regret imposed on individuals are paralleled by the spread of various forms of coping with it and that anticipated regret is responsible for both commitment to a chosen life-course and for sudden changes in it. The article ends with discussing the relationship between instrumental and moral regret, as well as the general implications of regret as a phenomenon for sociological understanding of rationality and human action.
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