Abstract
Internal motivation to behave nonprejudiced reduces automatic and controlled prejudice. The present studies examined the impact of internal motivation to behave nonprejudiced on reactions to one s failure to behave nonprejudiced. In Study 1 higher levels of internal motivation led to more negative self-directed affect when failing to behave nonprejudiced, but not when failing in other domains. In Study 2 higher levels of internal motivation led to less prejudice after failure to behave nonprejudiced, but not in a non-failure condition. These findings suggest that failure to behave nonprejudiced plays a key role for highly internally motivated individuals in learning to regulate prejudice successfully.
Get full access to this article
View all access options for this article.
