Debates about the local and the global continue to be prominent in cultural studies. By taking an example of Australian gay porn videos, which in some ways are convincingly ‘local’, the paper suggests that previous attempts to define ‘the local’ - in terms either of textual features or provenance of production - are problematic. It proposes instead the idea of ‘persuasiveness’ as a way of accounting for ‘localness’ which does not rely on implications of authenticity.
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