Abstract
The article asks how is it possible that, while Finns continue to support welfare state values, an increasing percentage of them support at the polling booths neoliberal globalizers or populist neo-nationalists. This paradox is explored by using Stuart Hall’s thoughts on articulation, conjuncture and identification that enable the writer to ask: How do ‘economy’, ‘politics’ and ‘culture’ form a complex conjunctural whole in contemporary Finland that allows the process of neo-liberalization to proceed – albeit with uneven results? What is the role of ‘cultural’ identifications in this whole? The article discusses especially the success of populist neo-nationalism in the light of articulations of ‘economic’, ‘political’ and ‘cultural’ factors.
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