Abstract
This article presents a case study on the makeover process through the consumption of lifestyle media. Drawing on interviews with consumers of UK food magazines BBC Good Food and Delicious (N = 26), it explores how consumers identify and use the magazines as manuals to make over their food consumption habits, not just shaping their ideas about food but affecting the decisions they make about food purchases and preparation. This is triggered by a change in personal circumstance, including motherhood.
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