• This article explores glamour modelling and the surrounding discourses of empowerment and objectification through the lens of iconic UK model Jordan (aka Katie Price), who became famous as a glamour model, and particularly for the size of her surgically enhanced breasts. We include analysis of recent UK television documentaries on glamour modelling — Glamour Girls and Page Three Teens to illustrate current debates about objectification and agency in mainstream commercialized sex, and situate this alongside evidence of a rise in cosmetic surgery and suggestions that young women increasingly view glamour modelling and lap/pole dancing as attractive career options, embedded in the discourse of empowerment. How far does claiming Jordan as embodying feminism serve to challenge gendered power relations? •
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