Pin-ups,strippers and centerfolds: Gendered mediation and post-socialist political culture

Abstract

This article focuses on a ‘new generation’ of female politicians in Central and Eastern Europe who have emerged in the post-socialist context. These women are found in various countries and their political affiliations and agendas are diverse. However, they share a peculiar penchant for using the mass media to offer provocatively packaged public displays of their bodies in ways that relate to their political careers. These strategies of mediated self-exposure include posing for erotic magazines or using sexualized messages in various other video and print formats. In addition to drawing attention at home and abroad, these sensationalized and sexualized displays of female politicians’ bodies highlight the changing tastes and manners of post-socialist political culture. This article examines emblematic examples of female politicians’ mediated self-exposure and uses them to raise critical questions about the gendered nature of post-socialist political culture as it intersects with commercial media culture.