At your service: The meanings and practices of contemporary bartenders

Abstract

Focusing on the differences between the devices and dispositions of cocktail and neighborhood bartenders, this article examines how service industry jobs become cultural intermediaries. Unlike other types of bartenders, cocktail bartenders engage in forms of professionalization to make legitimacy claims and use interactive service work to add value to their products. They possess autonomy and exclusivity over their work in the sense that they control the conditions of entry and legitimacy for a niche within the drinks industry. The conditions that construct this niche are the same that allow bartenders to emerge as cultural intermediaries. They simultaneously bridge and extend the divide between production and consumption. A comparison between the attitudes (dispositions) and practices (devices) that bartenders use to add value to their products and services illuminates the distinctions between positions in this service profession and reveals the selective manner in which cultural intermediaries emerge in contemporary service industries.