Although much work on the long-running Charmed series focuses on the popular appeal of the programme for the teen or 'tween' audience, this article examines the ways in which the show can be seen to appeal to the young adult audience. It argues that those themes, characters and intertextual reference points that appeal to the adolescent viewer also can be seen to speak to the twenty to thirtysomething generation who have turned their back on marriage, mortgages and secure employment in favour of a less rigid definition of adult maturity.
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