This article concerns Wall Street financial actors and how these actors construct a
culture. The focus is twofold: on the one hand, prevailing discourses that provide a
popular ideational setting and frame for Wall Street financial actors and their
activities; and, on the other hand, how these actors perceive themselves and their
work. The perspective used parallel understandings of financial markets as cultural
and social phenomena, stressing that professional finance cannot solely be
understood in terms of structured economic mechanisms with relatively clear causes
and effects. The findings point out that in a sociocultural system cherishing
moneymaking as a strong value orientation, financial actors are given the means to
both influence and direct money transactions and investments, as well as to preserve
the prestige attached to such activities. At the same time, this orientation also
provides them with the means to build images of themselves and their work,
incorporating these as part of their self-identification.
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