The emergence of a relatively new genre, `reality television', has helped to break down the division between text and audience in significant ways, and this presents us with interesting questions for cultural studies. In this article we consider one such text, the enormously successful `reality gameshow' Big Brother, and explore the extent to which it challenges or helps to reconfigure current conceptualizations of the audience and the `television text'. We outline some of the issues involved in analyzing Big Brother and situate the program within the context of the complex history of cultural studies' attempts to `think the audience' for popular media.
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