This paper discusses the sense of shame in Korean culture. With Taoism, Korean culture began its transformation from a face-saving culture to a modern culture. Self-realization is the most important goal in a Taoist culture; the supreme value in the face-saving culture lay in the preservation of honor in the family. Influenced by western culture, modern Korean culture has come to focus on personal competence, mostly for the acquisition of material wealth. As a result, the crucial factor generating a sense of shame has shifted from failure of self-realization in the Taoist culture and injury of the family in face-saving culture, to personal incompetence in modern Korean society.
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