In this article, a dance metaphor is developed to deepen our understanding of the material, sensual, processual, and experiential potential of digital data relations. Premised upon Blumer’s notion of a sensitising concept, ballroom dance theory is applied to everyday use of the Apple Watch so as to prompt investigation of subtle interactional features of device use. The aim is to engender an inclusive umbrella concept while simultaneously stimulating questions of analysis of and access to small-scale and intimate moments of embodied behaviours in future interactional analysis. In so doing, the article contributes to the sociology of data relationality in everyday life, as well as constituent approaches such as science and technology studies and the interactional study of bodies and machines.
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