This study examined whether selfie-posting was positively associated with women’s self-esteem and whether this association was mediated by positive feedback and body satisfaction. A sample of 442 Chinese young adult women completed questionnaires on selfie-posting, positive feedback, body satisfaction, and self-esteem. Results indicated that selfie-posting was significantly and positively related to women’s self-esteem. In addition, positive feedback mediated the relation between selfie-posting and women’s self-esteem. Furthermore, the association between selfie-posting and self-esteem was sequentially mediated through positive feedback and body satisfaction. Findings from this study provide new insights into the relation between selfie-posting and self-esteem.
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