This article is a critical discourse analysis of the local print-news media coverage of the recovery process in two rural communities following a devastating forest fire. Two hundred and fifty fire-related articles from the North Thompson Star Journal (2003) were analyzed. Results revealed a neoliberal discursive framing of recovery, emphasizing the economic-material aspects of the process and a reliance on experts. A sequestering of suffering discourse promoted psychological functionalism and focused attention on a return to normalcy through the compartmentalization of distress. The dominant 'voice' was male, authoritative, and institutionalized. Implications for disaster recovery and potential health consequences are discussed.
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