On 26 September 2007, the Brussels’ Court of Commerce banned a sexist commercial and convicted its maker for violating several provisions of the federal Antidiscrimination Act. This contribution analyses the ruling and places it in a broader context. First, the facts of the case and the content of the judgment are presented. We then offer a closer inspection of the Court's reasoning and argue that the ruling is legally flawed and raises serious free speech concerns. To conclude, we consider some troubling implications the case may have for the fight against discrimination in Belgium.
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