Taiwanese tourists’ shopping preferences

Abstract

Hong Kong has been renowned as a ‘shoppers’ paradise’ for more than a decade. Visitor shopping accounted for more than half of the total visitor expenditure and it is obvious that visitor shopping is an important component of the Hong Kong economy. Taiwanese are one of the most important sources of visitor arrivals and shopping revenue. A survey of 100 Taiwanese visitors to Hong Kong about their shopping experience in Hong Kong and in Singapore was conducted. Results indicated that Hong Kong has an advantage with a wider selection of merchandise but there are not many differences between Hong Kong and Singapore in terms of product and service quality. However, Taiwanese tourists felt that retailers in Hong Kong are not as honest as those in Singapore.