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insufficient. The paper discusses the results of a survey of 351 Korean visitors
returning from Group Inclusive package holidays to Australia.
Visitor characteristics and their reaction to their experiences in Australia
were gathered and are assessed. Findings of the survey are analysed from the
perspective of identifying and classifying visitor responses to the Australian
tourism industry’s supply of visitor goods and services. Deficiencies
such as language, transport deficiencies, itinerary construction and shopping
are identified and discussed, and possible remedial measures highlighted.
Findings indicate that these issues will need to be addressed if
Australia’s expectations of continued large annual increases in Korean
inbound tourism is to be maintained over the next decade.
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and
Uysal, M.
(1997)
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.
2.
Chan, Y. M.
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7
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Chan, ref. 2 above.
5.
Tourism Forecasting Council
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Australian Tourism Commission, Sydney
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7-8
.
6.
Crouch, G. I.
(1994)
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7.
Bureau of Tourism Research
(1997) International Visitor Survey 1996,
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.
8.
Smith, S. L. J.
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Korean National Tourism Corporation
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No. 1, pp.
55-68
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11.
Waryszak, R. Z.
and
Kim, H. J.
(1993)
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Travel Behaviour. An Exploratory Study of Korean Tourists in Australia’
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2, No. 4, pp.
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.
12.
King, B. E.
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Choi, H. J.
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Kim, E.
(1996)
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, presented at the Australian Tourism and Hospitality Research
Conference, Coffs Harbour.
14.
Ko, T. G. (1995) ‘Price Discounting in a Tourism Destination
Region: The Causes and Effects of Ground Operation Fee Discounting in the Korean
Inbound Tour Operator Industry in Australia’, unpublished masters thesis,
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Hobson, P.
(1996)
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Prideaux, B. R.
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Australian Tourist Commission
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Scott, J.
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Kim and Uysal, ref. 1.
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Kim and Uysal, ref. 1.
26.
Uysal, M.
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Crompton, J. L.
(1984)
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Lee, C. K.
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Var, T.
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28.
Martin, C. A.
and
Witt, S. F.
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L. Mountinho
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Lee et al., ref. 27 above.
30.
Crouch, ref. 6 above.
31.
Bureau of Tourism Research, ref. 7 above.
32.
Ravinder, R.
and
Ko, T.
(1997)
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Cha, S.
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,
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264-274
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34.
Kim, ref. 13 above.
35.
Hobson, ref. 15 above.
36.
Hall, C. M.
(1994) ‘Tourism in the Pacific Rim: Development,
Impacts, and Markets’,
Longman Cheshire, Melbourne
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37.
Yarmy, W. M.
(1992)
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pp.
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38.
Bureau of Tourism Research, ref. 7 above.
39.
Yarmy, ref. 37 above.
40.
EIU
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2,
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41.
Kim, S. M.
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The Barriers to International Tourism Beijing, The Hong Kong
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Chae, D. S.
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44.
Kim, ref. 41 above.
45.
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Kim, ref. 41 above.
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Ko, ref. 14 above.
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Master, H.
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in South East Queensland’
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