Book Reviews: Successful Tourism Marketing — A Practical Handbook

Kotler, P. (1991) 'Marketing Management, Analysis, Planning, Implementation and Control', Prentice Hall, p. 73; McDonald , M. (1995) 'Marketing Plans: How to Prepare Them, How to Use Them', Buttenvorth-Heinemann, p. 87; Wilson, R. and Gilligan, C. (1997) 'Strategic Marketing Management: Planning, Implementation and Control', Butterworth-Heinemann, p. 38.

Porter, M.E. (1985) 'Competitive Advantage: Creating and Sustaining Superior Performance', Free Press, New York.