Everything you ever wanted to know about ski and snowboard tourists but were afraid to ask

Abstract

This paper provides data on snow sport tourists. The primary focus is to provide the reader with profiles of overnight skiers and snowboarders and what influences them in choosing a mountain resort. Furthermore, information will be provided on other activi ties that skiers participate in as an aid to attracing tourists with similar demographic profiles.

Keywords

snowboarder alpine skier ski trip product the Internet

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References

National Sporting Goods Association (1995) 'Sports Participation Survey', Chicago, IL.

The original study was conducted by McKinsey & Co. (1987) Chicago, IL. Figures have been updated accordingly by the Snow Sports Industries America Research Department, McLean, VA.

National Ski Area Opinion Inc. ( 1996) 'National Skier Opinion Survey', Boulder, CO.

Ibid.

Sports Research Inc. (1996 ) 'Snow Sport Industries America/Ski Trade News Retailer Trend Survey', Hope-well, NJ.

Leisure Trends Group (1993 ) 'Ski Trip Planning Survey', Boulder, CO.

Ibid.

10.

Ibid.

11.

Ibid.

12.

National Demographics and Lifestyles, Inc. (1996) 'The Lifestyle Monitor', Denver, CO.