This study attempts to delineate destination image variations of the USA, based on sociodemographic and trip characteristics of West German travellers. Using factor analysis and analysis of variance (ANOVA) procedure, this study determines six image factors and finds that the image of the US is significantly influenced by some demographic and trip characteristics of West German travellers. Suggestions are made for marketing implications and future research.
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15.
Friedmann, ref. 12 above.
16.
Um and Crompton, ref. 12 above.
17.
Woodside and Lysonski, ref. 12 above.
18.
Stabler, M.J. (1990) 'The Image of Destination Regions: Theoretical and Empirical Aspects', in B. Goodall and G. Ashworth (eds) 'Marketing in the Tourism Industry: The Promotion of Destination Regions ', Routledge, London, pp. 133-161.
19.
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20.
Fridgen, ref. 1 above.
21.
Goodall, B. (1990) 'How Tourists Choose Their Holidays: An Analytical Framework', in B. Goodall and G. Ashworth (eds) 'Marketing in the Tourism Industry: The Promotion of Destination Regions ', Routledge , London, pp. 1-17.
22.
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23.
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25.
Gartner, ref. 9 above.
26.
The author expresses his appreciation for USTTA and Tourism Canada for providing the 'Pleasure Travel Markets to North America' study data set and information on West German travellers.
