Since the devaluation of the Canadian dollar, tourism profits in the US border towns have seen a worrying decline. This paper examines the historical causes of this decline, with particular reference to the cross-border town, Minot, in North Dakota, and suggests ways in which a radical and thoroughgoing reappraisal of policy, both through the CVB and Chambers of Commerce, could improve the fortunes of this formerly very prosperous large town by targeted marketing and carefully considered tourist benefits.
