Marketing plans must consider the overall effects of macroeconomic variables. Growth in United States income and the relative decrease in island prices ivere significant stimuli to the growth of tourism in Jamaica over the last decade. Changes in US relative prices in relation to Jamaica and other Caribbean destinations affect Jamaican tourist volume and tourist expenditures. Studies adjusting tourist data for the impact of inflation and ofJamaican/US exchange rates on tourism revenue show the effect of these factors.
Taylor, F.F. (1993) 'To Hell withParadise: A History of the Jamaican Tourist Industry', London, Pittsburgh, University of Pittsburgh Press.
2.
Raymond, M. (1991) 'Jamaica, Open for Business' , Fortune, 14th January.
3.
Robinson, R.J. and Schmitz, L. (1989) `Jamaica: Navigating through a Troubled Decade', Finance and Development, Vol. 26, No. 4, pp. 30-33.
4.
French, H.W. (1992) 'As Americans Stay Home, Japanese Discover Jamaica', New York Times International, 21st December, pp. 30-3.
5.
Looney, R.E. (1987) 'The Jamaican Economy in the 1980s', Boulder, CO, Westview Press.
6.
See ref. 4 above.
7.
Gibbons, J.D. and Fish, M. (1995) 'Jamaica's Currency Depreciation and Tourism Growth: A Case Study of the 1980-1990 Period ', in Ahmed, Zafar U., ed., ' The Business of International Tourism', Minot, North Dakota: 'Institute for International Business ', pp. 145-165; Gibbons , J.D. and Fish, M. (1992) ' The Impact of Mexico's Currency Devaluations on Revenue from U.S. Tourists: Revisit', Journal of Travel and Tourism Marketing, Vol. 1, No. 2, pp. 19-35; Gibbons, J.D. and Fish, M. (1991) ' Real Exchange Rate Indexes Applied to Mexico's International Tourism Receipts ', Social and Economic Studies , Vol. 40, No. 3, pp. 177-185; Gibbons, J.D. and Fish, M. (1985) ' Devaluation and U.S. Tourism Expenditures in Mexico ', Annals of Tourism Studies, Vol. 12, No. 4, pp. 547-561.
8.
Gibbons and Fish (1995) ref. 5 above.
9.
Witt, S.F. and Witt, C.A. (1992) 'Modeling and Forecasting Demand in Tourism', London, Academic Press.
10.
Rosensweig, J.A. (1986) 'Exchange Rates and Competition for Tourism', New England Economic Review, July/ August, pp. 57-67.
11.
Rosensweig, J.A. (1988) 'Elasticities of Substitution in Caribbean Tourism', Joumal of Development Economies, Vol. 29, No. 1, pp. 89-100.
12.
See ref 5 above.
13.
Crouch, G.I. (1994) 'The Study of International Tourism Demand: A Review of the Findings', Journal of Tourism Research, Vol. 33, No. 1, pp. 12-23.
14.
See ref. 11 above.
15.
International Monetary Fund, International Financial Statistics (1992); 'International Marketing Data Statistics' (1992) Euromonitor; 'World Tables' (1991) Baltimore, Johns Hopkins Press.
