For a growing number of skiers, the sport represent one of the great dileminas and conflicts between recreational enjoyment of the countryside and the conservation of the fragile Alpine and mountain areas where skiing inevitably takes place. The situation is particularly acute in the Alps where, in recent years, the issue has been given a high profile by many concerned environmentalists. This paper looks at the impact of skiing on the environment both in North America and in Europe, and at the emerging concept of sustainability. The author looks at the marketing opportunities for destinations seeking to green' their operations, and uses Verbier in Sivitzerland as a case study.
Grabowski, P. (1992) 'White Gold', In Focus, No. 5, Autumn.
2.
Barker, M.L. (1994) 'Strategic Tourism Planning and Limits to Growth in the Alps', Tourism Recreation Research , Vol. 19, No. 2, pp. 43-49.
3.
Ibid.
4.
National Ski Areas Association ( 1994) 'Enhance Ski Areas' Environmental Image', Member Update, Ski Area Management, January.
5.
Beeler, T. and Wood, J. (1990) 'Overcoming Environmental Obstacles', Ski Area Management, March, pp. 74-87.
6.
Beaudry, M. (1991) 'The Limits to Mountain Resort Growth', -Ski Area Management, July, pp. 39-63.
7.
Haid, H. (1989) 'Vom neuen Leben. Alternative Wirtschafts und Lebensformen in den Alpen', Hayrman, Innsbruck .
8.
Cater, E. and Lowman, G. (1994) 'Ecotourism: A Sustainable Option?', John Wiley & Sons, New York.
9.
Beeler and Wood, ref. 5 above.
10.
Wight, P. (1994) 'Environmentally Responsible Marketing of Tourism ', in E. Cater and G. Lowman (eds), 'Ecotourism: A Sustainable Option', John Wiley & Sons, New York.
11.
Wood, K. (1992) 'The Good Tourist. A Worldwide Guide for the Green Traveller', Mandarin, London.
12.
Cater and Lowman, ref. 8 above.
13.
Kiernan, P. (1992) 'Earth-Bound', Marketing Week, 21st August, pp. 26-30.
14.
Hawkins, D.E. (1994) 'Ecotourism: Opportunities for Developing Countries', in W. Theobald (ed.), 'Global Tourism', Butterworth Heinemann, Oxford.
15.
Messerli, P. (1987) 'The Development of Tourism in the Swiss Alps: Economic, Social, and Environmental Effects. Experiences and Recommendations from the Swiss MAB Programme', Mountain Research and Development, No. 7, pp. 13-24.
16.
Krippendorf, J. (1986) 'Alpsegen-Alptraum. Für eine Tourismus-Entwick
