Destination marketing systems: a new role for tourist board marketing in the information age

Abstract

Sweeping changes in the world-wide travel industry in recent years have left tourist boards trying to adapt their missions, marketing and organisations to new models, with widely varying levels of success. Instead of growing closer, in many cases the public and private sectors have been drawn further apart, leaving older, overstaffed and outmoded governmental organisations trying to impose their authority on more nimble, fonvard looking private sector companies.