Tourist preferences for package tour attributes in tourism destination design and development

Abstract

Package tours encourage the development of destinations by increasing their attractiveness to global visitors. This study examines the benefits of package tour designs that allow tourists to leverage multiple features to create their own destination experiences. It uses conjoint analysis, applied to package tours, to determine the relative importance of package tour attributes as perceived by Taiwanese tourists. The most important attributes that Taiwanese tourists consider when choosing package tours in Japan are ‘attraction’, followed by ‘accommodation’, ‘length of stay’, ‘price’, ‘cuisine’, ‘transport’, and ‘season’. By reflecting tourists’ preferences for certain attributes, tourism managers can expand their international tourism, improve resource utilization, enhance tourists’ experiences, and strengthen destination development.

Keywords

Attributes conjoint analysis destination development package tour tourist preferences

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