This research examines the role of demographics and Hofstede’s cultural dimensions in the selection of tourist information sources and in the formation of destination image. Data were collected from 201 respondents from different countries. Findings generally support some of the hypothesized relationships. Cultural dimensions were significantly related to the use of travel agencies, friends, and magazines, while age was related to the use of the Internet. Previous experience and travel agencies were significantly and negatively associated with cognitive image. Only the Internet was associated with affective image. Academic and practical implications are presented as well as suggestions for future research.
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