Abstract
Get full access to this article
View all access options for this article.
References
1.
Seaton AV
( 1994 ) Promotional strategies . In:
Witt SF
and
Moutinho L
(eds) Tourism Marketing and Management Handbook . London : Prentice Hall .
2.
Swarbrooke J.
and
Horner S.
( 1999 ) Consumer Behaviour in Tourism . Oxford : Butterworth-Heinemann .