This article investigates recent trends in the burgeoning leisure farm industry
throughout Taiwan's rural regions. These leisure farms have developed quite
fast and have increasingly thrived following government deregulation and
encouragement. The leisure farm businesses have proven remarkably resilient, while
the fallout from Taiwan's recent economic recession will no doubt produce
new opportunities and challenges in rural economic development. The study herein
uses both qualitative interviews and quantitative analyses. The study uses Linear
Structural Relations (LISREL) for analyzing the Structural Equation Model (SEM) that
is developed and tested, which measures the causal relationships among resource,
competitive, and performance advantages by implementing e-commerce for the leisure
farm industry. Finally, the research proposes an optimal e-commerce strategic model
for the leisure farm industry and management implications of this study are presented.
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