This article presents the many ways public relations has been used to assist the
goals of one tourist destination during an extended period of time. Using
Grunig's and Hunt's four models of public relations, the article
identifies the various ways Route 66 has utilized public relations from 1926 to the
present. The models not only characterize periods of public relations history, but
also the evolving way that organizations communicate with their publics, which leads
to a discussion about the communication role the various models should play in
today's travel and tourism industry.
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Scott, Q.
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Knudson, D.
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Carden, A.
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79–95
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Publics to Investigate How Convention and Visitors Bureaus Across the Nation are
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Johnson, R.
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835–862
