Using data from the 1999 Survey of Taiwanese Outbound Travellers, this research
quantitatively examined tourists’ shopping preferences and behaviours
in relation to their socio-demographic characteristics and trip attributes.
Results indicated that travel purpose, travel style, age and gender were
significant factors influencing the amount of money travellers spent on shopping
and the items that they preferred to buy. Such understanding affords
destinations and retail businesses practical knowledge useful for destination
marketing, product development, retail merchandising and customer service. Basic
questions can be addressed more confidently, such as what the most popular items
for a well-defined demographic group are, and what factors can be used to
predict the spending level of tourist shoppers.
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Jansen-Verbeke, M.
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and
Butler, R. W.
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Jansen-Verbeke, ref. 8 above.
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Law and Au, ref. 5 above.
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Jansen-Verbeke, M.
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Jansen-Verbeke, ref. 2 above.
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Jansen-Verbeke, ref. 8 above.
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Boudreau, G.
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Jansen-Verbeke, ref. 2 above.
21.
Jansen-Verbeke, ref. 8 above.
22.
Hobson, ref. 4 above.
23.
Timothy and Butler, ref. 3 above.
24.
Law and Au, ref. 5 above.
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Ngamsom, ref. 16 above.
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Heung and Cheng, ref. 6 above.
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Getz, ref. 10 above.
31.
Jansen-Verbeke, ref. 8 above.
32.
Timothy and Butler, ref. 3 above.
33.
Mok and Iverson, ref. 28 above.
34.
Jansen-Verbeke, ref. 8 above.
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37.
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Heung and Cheng, ref. 6 above.
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Anderson and Littrell, ref. 35 above.
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Mok and Iverson, ref. 28 above.
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