This paper discusses what is communicated to the viewers through the content of
TV travel shows. The concepts of destination image and travel motivation are
focused on, and selected Swedish TV travel shows constitute the empirical basis
for that discussion. The pictures could easily be used for many tourist
destinations around the world — showing TV reporters and anonymous
tourists taking part in various activities. However, the results indicate that
the studied films are coloured by culture: not necessarily the culture
signifying the destinations presented, rather that of the producers and the
prospective tourists. It is concluded that new and different destinations are
presented in a general way, while the films of established destinations are
activity based.
Uzzell, D.
(1984)
‘An alternative structuralist approach to the psychology of
tourism marketing’
, Annals of Tourism Research, Vol. 11, No.
1, pp.
79-99
.
2.
See also
Dann, G. M. S.
(1996) ‘The Language of Tourism. A Sociolinguistic
Perspective’,
CAB International, Oxford
, pp. 163f.
3.
Hodgson, P.
(1993)
‘Tour operator brochure design research revisited’
, Journal of Travel Research, Vol. 32, No.
1, pp.
50-52
.
4.
Goossens, C.
(1994)
‘External information search: Effects of tour brochures with
experimental information’
, Journal of Travel and Tourism Marketing, Vol. 3,
No. 3, pp.
89-107
.
5.
Wicks, B.
and
Schuett, M.
(1993)
‘Using travel brochures to target frequent travelers and
“big-spenders” ’
, Journal of Travel and Tourism Marketing, Vol. 2,
Nos. 2/3, pp.
77-90
.
6.
Hanefors, M.
and
Larsson, L.
(1993)
‘Video strategies used by tour operators: What is really communicated?’
, Tourism Management, Vol. 14, No. 1, pp.
27-33
.
7.
Hanefors, M.
and
Mossberg, L.
(1999) ‘Package tourism and customer
loyalties’, in
Pizam, A.
and
Mansfeld, Y.
(eds.) ‘Consumer Behavior in Travel and
Tourism’,
Haworth Press, New York
, pp. 185-203.
8.
Mackellar, J.
and
Fenton, J.
(2000)
‘Hosting the international travel media — A review of
the Australian Tourist Commission’s visiting journalist programme’
, Journal of Vacation Marketing, Vol. 6, No.
3, pp.
255-264
.
9.
Grönroos, C.
(2000) ‘Service Management and
Marketing’, second edn,
John Wiley & Sons, Chichester
.
10.
Dann, G. M. S.
(1996) ‘The people of tourist
brochures’, in
Selwyn, T.
(ed.) ‘The Tourist Image: Myths and Myth Making in
Tourism’,
John Wiley & Sons, Chichester
, pp. 61-81.
11.
Crompton, J. L.
and
Ankomah, P. K.
(1993)
‘Choice set propositions in destination decisions’
, Annals of Tourism Research, Vol. 20, No.
3, pp.
461-476
.
12.
Riley, R. W.
and
Van Doren, C. S.
(1992)
‘Movies as tourism promotion: A “pull” factor
in a “push” location’
, Tourism Management, Vol. 13, No. 3, pp.
267-274
.
13.
Tooke, N.
and
Baker, M.
(1996)
‘Seeing is believing: The effect of film on visitor numbers to
screened locations’
, Tourism Management, Vol. 17, No. 2, pp.
87-94
.
14.
Riley, R. W.
,
Baker, D.
and
Van Doren, C. S.
(1998)
‘Movie induced tourism’
, Annals of Tourism Research, Vol. 25, No.
4, pp.
919-935
.
15.
Busby, G.
and
Klug, J.
(2001)
‘Movie-induced tourism: The challenge of measurement and other issues’
, Journal of Vacation Marketing, Vol. 7, No.
4, pp.
316-332
.
16.
Ibid., p. 322.
17.
MacKay, K.
and
Fesenmaier, D.
(1997)
‘Pictorial element of destination in image formation’
, Annals of Tourism Research, Vol. 24, No.
3, pp.
537-565
.
18.
Gunn, C.
(1988) ‘Tourism Planning’,
second edn,
Taylor and Francis, New York
.
19.
See also
Phelps, A.
(1986)
‘Vacation destination image — The problem of
assessment: An example developed in Menorca’
, Tourism Management, Vol. 7, No. 2, pp.
168-180
.
20.
Fakeye and Crompton, ref. 2 above.
21.
Ibid.
22.
MacKay and Fesenmaier, ref. 17 above.
23.
MacInnis, D.
and
Price, L.
(1987)
‘The role of imagery in information processing: Review and extensions’
, Journal of Consumer Research, Vol. 13, No.
3, pp.
473-491
.
24.
Goossens, ref. 4 above.
25.
Mason, P.
and
Cheyne, J.
(2000)
‘Residents’ attitudes to proposed tourism development’
, Annals of Tourism Research, Vol. 27, No.
2, pp.
391-411
.
26.
Echtner, C.
and
Ritchie, B.
(1993)
‘The measurement of destination image: An empirical assessment’
, Journal of Travel Research, Vol. 31, No.
4, pp.
3-13
.
27.
Pearce, P. L.
(1988) ‘The Ulysses Factor’,
Springer-Verlag, New York
.
28.
MacCannell, D.
(1989) ‘The Tourist: A New Theory of the Leisure
Class’, second edn,
Schocken Books, New York
.
29.
Milman, A.
and
Pizam, A.
(1995)
‘The role of awareness and familiarity with a destination: The
central Florida case’
, Journal of Travel Research, Vol. 33, No.
3, pp.
21-27
.
30.
Lew, A.
(1987)
‘A framework of tourist attraction research’
, Annals of Tourism Research, Vol. 14, No.
4, pp.
533-575
.
31.
MacCabe, S. A.
(2000)
‘Tourism motivation process’
, Annals of Tourism Research, Vol. 27, No.
4, pp.
1049-1052
.
32.
Cohen, S.
and
Taylor, L.
(1992) ‘Escape Attempts. The Theory and Practice of
Resistance to Everyday Life’, second edn,
Routledge, London
.
33.
Iso-Ahola, S. E.
(1982)
‘Toward a social psychological theory of tourism motivation: A rejoinder’
. Annals of Tourism Research, Vol. 9, No.
2, pp.
256-264
.
34.
Iso-Ahola, S. E.
(1989) ‘Motivations for
leisure’, in
Jackson, E. L. K.
and
Burton, T. L.
(eds) ‘Understanding Leisure and Recreation: Mapping the Past,
Charting the Future’,
Venture Publishing, Pennsylvania State College
, p. 262.
35.
Hanefors, M. (2001) ‘Paradise Regained — Swedish Charter
Tourists Visiting the Non-Ordinary’, PhD dissertation, University of North
London; see also Hanefors and Mossberg, ref. 7 above.
36.
Hannerz, U.
(1993) ‘Cosmopolitans and locals in world
culture’, in
Featherstone, M.
(ed.) ‘Global Culture. Nationalism, Globalization and
Modernity’,
Sage, London
, pp. 237-251.
37.
Goossens, C.
(2000)
‘Tourism information and pleasure motivation’
, Annals of Tourism Research, Vol. 27, No.
2, pp.
301-321
.
38.
Collier, J. Jr
and
Collier, M.
(1987) ‘Visual Anthropology: Photography as
Research Method’,
University of New Mexico Press, Albuquerque
.
39.
Hanefors and Larsson, ref. 6 above.
40.
Lew, ref. 30 above.
41.
Grönroos, ref. 9 above.
42.
Riley and Van Doren, ref. 12 above.
43.
Henderson, J. C.
(2000)
‘Selling places: The new Asia-Singapore brand’
, Journal of Tourism Studies, Vol. 11, No.
1, pp.
36-44
.
