Within the literature on tourism marketing and place promotion, there is very
little research related to movie sites, including television programme
locations, in Britain. This study discusses the concept of movie-induced tourism
in relation to the wider phenomenon of cultural and literary tourism. The
challenge of measurement is considered via a small-scale survey of visitors to
Notting Hill in London, the setting for the successful movie starring Hugh Grant
and Julia Roberts. The results showed a visitor profile which is fairly
consistent with the findings from the literature; frequency results indicated
that many visitors to Notting Hill had a fairly clear destination image prior to
their visit, a large number of respondents knew of other television and film
locations and a majority of respondents would consider travelling to television
or film locations in the future. About two-thirds of respondents agreed with the
fact that television programmes and films encourage tourism to a certain area,
which shows an overall awareness and acceptance of the phenomenon of
movie-induced tourism within the survey population.
Tetley, S. J.
(1997) ‘Visitor attitudes to authenticity at
literary and television-related destinations’, in CD-ROM,
‘Worldwide Hospitality and Tourism Trends’,
WHATT, HCIMA
.
2.
Couldry, N.
(1998)
‘The view from inside the “simulacrum”:
Visitors’ tales from the set of Coronation Street’
, Leisure Studies, No. 17, pp.
94-107
.
3.
Macaskill, H.
(1999)
‘Location London’
, In Britain, November, pp.
12-16
.
4.
Riley, R. W.
,
Baker, D.
and
Van Doren, C. S.
(1998)
‘Movie-induced tourism’
, Annals of Tourism Research, Vol. 25, No.
4, pp.
919-935
.
5.
Evans, M.
(1997)
‘Plugging into TV tourism’
, Insights, March, pp.
D35-D38
.
6.
Tooke, N.
and
Baker, M.
(1996)
‘Seeing is believing: The effect of film on visitor numbers to
screened locations’
, Tourism Management, Vol. 17, No. 2, pp.
87-94
.
7.
Riley, R. W.
(1994) ‘Movie-induced
tourism’, in
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,
Jenkins, C. L.
,
Wood, R. C.
,
Dieke, P. V. C.
,
Bonnett, M. M.
,
MacLellan, L. R.
and
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John Wiley & Sons, Chichester
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Ryan, C.
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Cassell, London
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Prentice. R.
(1996) ‘Tourism as Experience, Tourists as
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Evans, ref. 5 above.
11.
Chambers, I.
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Tooke and Baker, ref. 6 above.
13.
Butler, R. W.
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Seaton, A.
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Solomon, A.
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18.
Apostolopoulos, Y.Leivadi, S.
and
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Macaskill, ref. 3 above.
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Busby, G.
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Hambly, Z.
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Tooke and Baker, ref. 6 above.
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Busby and Hambly, ref. 20 above.
24.
Squire, S. J.
(1996)
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3, pp.
119-129
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25.
Herbert, D. T.
(1996)
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77-85
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26.
Butler, R.
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image of tourist destinations in Canadian studies of parks, recreation and
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27.
Herbert, D. T.
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Pocock, D. C. D.
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Walle, A. H.
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31.
Silberberg, T.
(1995)
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heritage sites’
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361-365
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32.
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Europe’, in
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and
Lockwood, A.
(eds) ‘Progress in Tourism Recreation and Hospitality
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33.
Zeppel, H.
and
Hall, C. M.
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Herbert, ref. 25 above.
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Urry, J.
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Pocock, ref. 28 above.
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Ross, G. F.
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Pocock, D. C. D.
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Shields, R.
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Hughes, ibid.
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Busby and Hambly, ref. 20 above.
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Tooke and Baker, ref. 6 above.
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Busby and Hambly, ref. 20 above.
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Tourism and Recreation Research Unit
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Deith, M. (1999) Metropolitan Police Service, officer in charge of Portobello
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Prentice, R.
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Richards, ref. 30 above.
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Silberberg, ref. 31 above.
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Ibid.
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Riley, ref. 7 above.
61.
Pocock, ref. 28 above.
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Ross, ref. 39 above.
63.
Riley and Van Doren, ref. 14 above.
64.
Herbert, ref. 27 above.
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Demetriou, D.
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Williams, S.
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Butler, R.W.
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Tresidder, R.
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