Abstract
The study was designed to achieve a twofold objective. It examined the demographic and socioeconomic characteristics and trip-related attributes of outbound Chinese travellers to the United States. This particular market was then compared with Chinese visitors bound for nine Asia-Pacific countries and regions designated by the Chinese government as leisure travel destinations, and Chinese visitors to Japan and Western Europe. The purpose was to provide a profile of the US-bound Chinese market and identify a number of characteristics and attributes that significantly differentiated it from the other markets.
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