Calling The Tune

Abstract

This article follows-up a previous study - in the Spring 1995 issue of Convergence ¹ - which analysed the early development of music CD-ROMs with particular regard to Australian music industry initiatives. The 1995 study signalled the emergence of the Internet as a threat to the further development and exploitation of music CD-ROMs and noted that 'predictions as to when the Internet will effectively render music CD- ROMs redundant tend to opt for a five to 15-year period'.² It also suggested that 'the two forms will be able to co-exist and complement each other (at least during a transitional stage).³ This article analyses these characterisations and conclusions with reference to the production and consumption of music CD-ROMs in Australia in the period 1995- 96. While the case studies offered here are specifically national, the analyses and prognoses are more generally applicable to the international music/media industry.