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Abstract

In the Fan Data project, we collected data from online databases that archive media fan production (specifically, fictional fan texts). We developed software and visualization tools to analyze these archives. Digital analysis focused on counting and graphing the rate of the fan fiction production over time in three Hollywood blockbuster movie fandoms: The Avengers, the Batman trilogy, and Inception. We found that audiences grant a great deal of ‘mindshare’ to media texts and create fan works in response to those texts immediately after viewing a film but that what sustains fan productivity are the attractiveness of specific online archiving platforms and the liveliness of activity in a given fandom. Internet archives have a decisive function in offering the creative and conserving infrarstructure for ‘unofficial’ communication, art, and knowledge. Today, they are trendsetting organs and their impact verifies the assumption that the Hollywood studios’ market strategies are not the sole, or most crucial, predictors or determinants of audience engagement.

Keywords

Batman data visualization fandom fan fiction Inception mass culture mindshare online archives The Avengers

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Watching,creating,and archiving

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