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Abstract

Over the past 3 years, tablet computers have become increasingly popular devices. In particular, Apple’s iPad and its accompanying apps have taken the tablet market by storm. The technology enables users to accomplish a variety of tasks, including viewing television (TV) programs and other video sources on the device. Based on media uses and gratifications, an exploratory study examined whether the iPad was replacing traditional TV viewing. Results showed that, rather than displacing time with TV, the amount of TV viewing on an iPad was positively related to the amount of time watching traditional TV.

Keywords

iPad tablet computers television uses and gratifications

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Tablet computers and traditional television (TV) viewing

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