Abstract
Personal Digital Production (PDP) represents a significant technological development of digitisation and multi-skilling practices within newsrooms. Introduced across the BBC’s regional newsrooms, it enables a single worker, whether a journalist, production assistant, videotape editor or camera operator, to film and edit material for transmission. It promises to revolutionise the entire news production process by eradicating established separate production roles. Its progenitor, Michael Rosenblum, a former CBS news producer turned media consultant asserts: ‘TV news has not yet been invented.’ (Rosenblum, 2004).
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