Abstract
This paper examines the distribution requirements for digital services on separate content distribution systems. With the launch of digital broadcasting in many European states, the key drivers were considered to be its subscription and pay-per-view components. Little attention has been given to content policy. This article suggests that broadcasters and their associated interactive services will require national and European regulation to prevent the disenfranchisement of audiences who may not be able to pay for the full range of public and commercial television services. Such provisions will be subject to equitable and non-discriminatory access on each network. The paper explores the main difficulties facing the transmission of multiplex terrestrial content over digital cable, satellite and fixed line networks.
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