Abstract
A comparative framework involving pre- and post-opening assessments is adopted to analyse the impact of the introduction of the Christchurch and Auckland casinos on tourism in New Zealand. In addition to analysing the patterns of tourist demand consideration is also given to other ways in which the casinos impact on the country's tourist industry. These broader impacts include: destination enhancement, promotion, competition and greater professionalism. The study concludes that the introduction of the casinos has contributed to the objective of promoting tourism but that these impacts, while beneficial, have been relatively modest and should not be overstated.
Get full access to this article
View all access options for this article.