Abstract
Europe leads the world in international tourism. In 1996 the World Tourism Organization reported 351 million tourist arrivals (excluding day-visitors) in this Region, 4.6% above 1995, with Receipts from international tourism totalling US$217 billion, also 4.6% above 1995 (in current US$ and excluding International Fares, including receipts from day-visitors). Tourist Arrivals are presented for the 47 countries (by Sub-Regions) and Receipts and Expenditures for the Top Ten European earners, with the World Travel and Tourism Council's estimates of the economic impact of travel and tourism and employment in this ‘industry’.
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