Frequent Flyer Programmes: The Beginning of the End?

Abstract

This paper aims to establish a reliable factual basis for the study of frequent flyer programmes. The background to FFPs is described, including data on the schemes' popularity in the USA and Europe. Issues such as the ‘corporate backlash’ to employees retaining free flights and other benefits for their personal use are covered in some detail. The results of an extensive survey into the views of the world's major airlines are then discussed. The survey was based on distribution to major airlines of a 5000 word report, followed by a detailed questionnaire. The results of the survey are analysed and it is concluded that FFPs are likely to move gradually away from the provision of free flights towards service-related benefits.