Body management as a resource culture to achieve the good life (the keto diet in Iran)

Abstract

It takes material as well as immaterial elements to have a good life. Among some upper middle-class Iranians, there is a growing interest in having a healthy lifestyle and increase one’s quality of life to the extent that we can talk about a culture of health and wellbeing in which different rituals and body management practices are employed to help people follow their sense of the good life. This is studied in this paper from a “resource culture” perspective wherein resources are the means to create, sustain, and alter social relations, units, and identities within the framework of cultural ideas and practices. This paper examines how undertaking a new health-based lifestyle transforms people’s social network, sense of identity, or group memberships, providing them with new opportunities to pursue what they think is the good life. Participants of the study include 30 members of a social media group named “Our keto Lives” in Tehran who were interviewed in two intensive, online focus group sessions. The result of the study indicates that as an increasingly popular dietary movement, Keto is capable of inspiring its followers to significantly change their life circumstances through a variety of body management practices.