Redefining Sudden Contact

Abstract

In this article we address the premise that globalization leads to sudden contact and that sudden contact, in turn, dictates selective extinction. We argue that it is because of globalization that sudden contact is unlikely to occur in present-day interactions. We propose a refined definition of ‘sudden contact’, which finds its base in a more fluid conception of culture, and suggest that ‘sudden contact’ is most likely to occur at the personal level of meaning making. In light of our refined definition we argue that declines in diversity, at least in number, do not exist. Rather, we assert that while certain cultural ascriptions might be eliminated, new forms emerge to take their place, which not only serve the same culturally relevant function, but also allow for the retention of group diversity.