This reflective account seeks to share concerns about the effectiveness of programmes that emphasize personal and/or professional growth. The paper presents preliminary evidence gathered from recently graduated Master of Business Administration (MBA) learners, which reveals that, unless support is continued, in time learners may revert back to previous practices of learning and behaviour in the course of their work, thus undoing the benefits that the programme sought to introduce. The paper discusses some of the reasons why this might occur and concludes that the author must shoulder at least some of the responsibility.
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