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Book Reviews : Consumer Information Strategies : New Advertising and Media Research Rita Martenson

Management Learning

Impact Factor: 3.7 / 5-Year Impact Factor: 4.2

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First published online December, 1988

Book Reviews : Consumer Information Strategies : New Advertising and Media Research Rita Martenson

Volume 19, Issue 4

https://doi.org/10.1177/135050768801900419

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