Bolt, J.F. (1987), 'Trends in management training and executive education: The revolution continues', Journal of Management Development , Vol. 6, No. 5
2.
Bruce, M.J. (1987), 'Managing people first- bringing the service concept to British Airways', Industrial and Commercial Training, March/April 1987
3.
Goold, M. and CAMPBELL, A (1987), Strategies and StylesOxford, Blackwell.
4.
Levitt, T. (1983), The Marketing ImaginationNew York, The Free Press.
5.
Waterman, R.H. (1987), The Renewal FactorNew York , Bantam Books.
