Hofstede, G. (1980), Culture's Consequences, London : Sage
2.
Laurent, A. (1980), 'Once a Frenchman always a Frenchman', International Management, June, pp. 45-46.
3.
Likert, R. (1967), 'The Human Organisation', New York: McGraw-Hill.
4.
Redding, S.G. (1982), 'Cultural effects on the marketing process in Southeast Asia', Journal of the Market Research Society, Vol. 24, No. 2, pp. 98-122.