Book Reviews : MARKETING IN ADVERSITY PROFESSOR MICHAEL J. BAKER (Editor) Contributors: Professor Kenneth Simmonds,Dr. John Treasure,John Bound,Professor Peter Doyle,James M. Livingstone,Michael J. Thomas The Macmillan Press Ltd 1976
Restricted accessReview articleFirst published online August, 1977
Book Reviews : MARKETING IN ADVERSITY PROFESSOR MICHAEL J. BAKER (Editor) Contributors: Professor Kenneth Simmonds,Dr. John Treasure,John Bound,Professor Peter Doyle,James M. Livingstone,Michael J. Thomas The Macmillan Press Ltd 1976