Moccasins and ‘Respect’: Writing Practices during Media Coverage of the Moe Story

Abstract

Metropolitan media coverage moved beyond reporting the alleged abduction of Moe toddler Jaidyn Leskie to describe the social ‘tragedy’ of Victoria's La Trobe Valley, attributing the collapse of country-town innocence and a perceived growth of anti-social behaviour to state-driven ‘dirty’ industry restructuring, unemployment and the collapse of the local small business economy. The representation of Moe as ‘rotten’ offended local readers, sparking a series of mainstream and tactical ‘rewritings’ of Moe's social, moral and physical landscapes. The most effective and noteworthy local response was a special edition of the regional non-daily community paper, The La Trobe Valley Express. In ‘Moe under the microscope’, ‘ordinary citizens’ were given a platform for their views on the ‘hostile’ mainstream media reports, the region and the civic ‘truths’ of Moe. The incident provides a site for the consideration of some of the issues involved in compliance with the new code of ethics for journalists.